B2B – Why you should attend this workshop:

Why you should attend this workshop:

Business growth is priority #1

Customer retention is the anchor to your business growth. Without it, your marketing and sales investment will only replace your lost customers. It would be logical to make long-term retention the primary goal of your marketing and sales activity.

Logical, obvious, simple and yet… businesses frequently partition the roles of marketing, sales and customer service: customers are passed along these partitions and departmental accountability passes with them.

When Marketing and Sales ‘Growth’ is defined by short term gains, it indicates the the organization is focused on its own values. Without meaning to, it can fail to recognize the values that customers places in their purchase decisions.

WHAT IF: marketing and sales messaging was aligned to customer values – not products, not competition, not price.

WHAT IF: a prospective customer differentiated you because of the way you related to them.

WHAT IF: that relationship was nurtured throughout the lifecycle of the customer relationship.

Attend this workshop to look at a different model for B2B marketing that focuses on customer values-based relationships to drive up acquisition and improve retention.

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