Regardless of staying inside creative, media, production, programming, and fulfilment budgets
In this article we will try to look under the hood to reveal some hidden costs and reasons why marketing projects can fail to achieve the maxim of “Quality, delivered on time and to budget”.
1. Unclear expectations
Different expectations that were not properly communicated early in the process can derail a project until everyone’s expectations are met. These delays have a significant impact on ‘time to market’.
Remedy: It is essential that all the stakeholder expectations are documented, that they are agreed upon upfront, they are reasonable and that they form the blueprint for the delivery.
2. Too much rush
Rush has become the norm. Rushing increases the risk that important details will be missed and that quality will suffer. Less time does not mean less cost. When you pay more to get less you depreciate your marketing investment.
Remedy: Rush may be unavoidable….