Falling Head-over-heels In Love With The Idea

1. Don’t Fall Too Head-over-heels in Love

with the Idea

PROBLEM:

The Dream: This idea will bring untold success.

The Reality: Subjectivity is like a blindfold that stops you from identifying things that could limit your success.

SOLUTION:

First get proof of concept through a test market. Work either with a small group that you have access to, or hire in a team to manage this for you. Your test market must be realistic. Learn from the results and apply them to your idea. If you aren’t prepared to learn and adapt from this experience, it is a warning sign that you are too close to your product.

  • Attracting Customers
  • Building Relationships
  • Eliminating Competition

Hydrogen Creative builds marketing, advertising and creative communications that reach for your goals.

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