Under-estimating the Amount of Effort Involved

3. Validate your Progress to Justify your Commitment

The Dream: This product will go viral because of your YouTube demonstration video.

The Reality: You could as easily win the Lottery.

Solution: Every step along the way to launching your product is an opportunity to monitor and measure feedback. It is hard to predict all the time, effort and resources needed for a product launch. But if you validate your progress at each stage, you will strengthen your conviction, and improve your chances of achieving your goals.

Fund your launch this way:

1) Set aside seed money to get you through the prototype stage and then move to a 2nd round of investment based on the performance of your prototype.

2) Do your pre-launch testing, gauge the results and plan your next level of investment.

3) Do the same with a pilot launch and then plan your total budget for the big launch.

This prudent approach reduces speculation and focuses on ‘realistic return on investment’, so you can pursue your goals, maintain your commitment and see a successful outcome to your product launch.

Download Your Free Product Launch Planner

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