Always Consult Your Customers


Always treat your existing brand as sacrosanct – even if you don’t like it. Your brand is a beacon of your offering to your customers. The only reason to not reference to your existing customers is if you are moving to a market that does not involve your current customer base.

Be careful how you ask your questions. The examples below show how you can get opposite answers from within the same poll.

  • 1. Does our 30-yr old logo look less modern and exciting in comparison to all the younger companies (I have selected for you to review), and does this reflect negatively on our company?
    • Polled response is 85% in the affirmative that the logo looks tired and reflects negatively on our business
  • 2. Might the issues of having to recognize a new logo, and replace all the existing materials create any confusion that might adversely affect your continued purchase of our product?
    • Polled response is 85% in the affirmative that a brand refresh may create some confusion and might adversely affect a customer’s continued purchase of our product.

Start by asking the customer about their values associated to their need for the product or service you provide. Once you have these insights you can ask to what extent your brand addresses their values. This way you can learn what you really need to do to with your brand refresh to make a difference to your marketing success.

kadıköy escortkadıköy escortataşehir escortbostancı escortmaltepe escortmaltepe escortanadolu yakası escortanadolu yakası escortataşehir escortbostancı escortistanbul escortkartal escortbostancı escortkartal escortkadıköy escortpendik escortpendik escortmaltepe escortataşehir escortmaltepe escortmaltepe escortanadolu yakası escortkadıköy escortataşehir escortkadıköy escortataşehir escortümraniye escortataşehir escortkartal escortescort bayankartal escortpendik escortkartal escortgöztepe escorttuzla escortkadıköy escortkartal escortkadıköy escortmaltepe escortkartal escortataşehir escortmaltepe escortbostancı escortkartal escortpendik escortkadıköy escortataköy escortavrupa yakası escortataköy escortbakırköy escortbeylikdüzü escorttaksim escorthalkalı escortetiler escortbodrum escortmalatya escortankara escortantalya escortmersin escortantalya escortHacklinkHacklinkphp shellphp shellphp shellgörüntülü sohbetcanlı bahisbahis siteleriforumsaç tozu
prefabrik ev fiyatlarıPrefabrikhayvan sahiplendirmeköpek sahiplendirmekedi sahiplendirmegörüntülü sohbetnasıl gidilirhacklinkhacklinkphp shellphp shellphp shellphp shellbahis siteleri