Make the Transition Smooth


How to launch the brand so that it makes a positive impact and avoids confusion in the marketplace:

  • 1. Educate all your staff on the outcome of the brand research, to get them on board with the goals of the re-branding program.
  • 2. Pre-launch to your customers the results of the research activity (in which they participated), restating the company’s mission, values and goals and how this research represents an increasing commitment to the customer and the values that they represent
  • 3. Plan the launch carefully to co-ordinate all the different touch-points for smooth delivery of the re-branded assets
  • 4. Unveil the new brand message through an integrated program of live event, web-based resources, Social Media connection hubs and push marketing (print and email) to reinforce the goals and the implications of the change.

There is no greater sense of achievement in re-branding a company or a product for success. The key to success is to make it a shared vision rather than personal ambition. Collaboration is the key to finding the right blend of retaining what is of value from your existing brand and adapting to the needs of your target audience.


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