strategic services

You can’t buy strategy ‘off-the-rack’.

Having spent 15 years counseling organizations at different stages and sizes,we have developed a model for strategy development, built on customer values and achievable, measured objectives.

  • strategic planning for market growth or realignment
  • marketing and brand development strategy
  • competitive marketing analysis
  • product or corporate launch: positioning, messaging and media planning
  • qualitative market research and consultation
  • marketing consultation and blue-sky concept origination
  • media research and planning

creative development

What good is strategy without good execution? They go hand-in-glove.

Because all our strategy and creative execution are developed in-house we have a fluent grasp of how to take strategy forward through creative development, whether the direction originates from our own thought or from a path determined by the client’s marketing trajectory.

  • naming of products, brands, businesses and programs
  • branding & corporate identity
  • advertising campaigns in print and online
  • email content creation and deployment
  • marketing collateral
  • direct marketing, digital and offline
  • online lead generation campaigns
  • event marketing and promotion
  • print and online marketing promotions
  • intracompany marketing
  • incentive-based programs
  • interactive online educational resources
  • game development
  • product packaging design
  • retail point-of-sale marketing
  • merchandising design
  • magazine & catalog design
  • web site and web landing page creation
  • content development
  • cultural adaptation and translation

production services

Innovation doesn’t stop at creative.

To deliver on some of our ideas we have had to instruct printers, finishers and programmers the application of new techniques to make a solution achievable within our project’s parameters. We do not lightly take the answer “It can’t be done.”

  • specification of production parameters
  • final art preparation to production specification
  • project manage digital, web and print production processes
  • production quality assurance
  • coordination of delivery timelines


Giving birth to a new initiative is a significant undertaking, but it is really only the first step. Hydrogen Creative Inc. has the experience and the commitment to manage the sustainability of your campaign, including helping you to make sure it permeates to all the levels of audience that can influence its positive outcome, such as sales reps, media, channel partners, key influencers and of course, your primary target audience.

  • sales scripts
  • training
  • presentations
  • playbooks
  • lead funneling
  • project management
  • media planning
  • tracking and measurement
  • social media integration