The LEGO Organization History

The history of your LEGO business begins in 1932 the moment Ole Kirk Christiansen, a Danish father, decided to start up a business selling his solid wood toys door to door in the town of Billund, Denmark. He named his new company “Lego” — a combination of two Danish text, “leg godt, ” which necessitated “play well. ”

In 1958, you can actually founder, Godtfred Kristiansen, branded a system to get coupling the plastic stones that would later on become often known as LEGO “Automatic Binding Bricks. ” The invention allowed LEGO to produce more diverse and complicated toys.

Following that, LEGO widened it is offerings and began to serve both young boys and girls. It introduced a line of “Minifigures” in the mid-1970s that incorporated human data with posable arms, and in addition marketed jewelry sets to get young girls.

One more expansion in 1979 saw the creation of LEGO Space sets, releasing astronaut minifigures, rockets and spaceships, among other well-liked themes. It happened in 1999, the LEGO Group entered the Star Battles market, launching value packs featuring the X-wing fighter and FASTEN Fighter.

When the company grew, it required to increase it is ability to expose new products quickly and efficiently. To this end, it hired management professional Jorgen Vig Knudstorp.

This individual helped the organization cut down on products on hand and reduce development time. He encouraged the corporation to build relationships with significant toy businesses, including Focus on, Wal-Mart and Toys ‘R’ Us.

This individual also released LEGO Thoughts, an online community where followers could upload proposals for new Profano sets they wanted to find produced. This allowed SEGLAR to test the benefit of new choices and gain feedback prior to committing to all of them.

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