5 things I learned at the CMA National Convention 2013

Jon Sherrington

Owner, Strategist, Writer – Hydrogen Creative Inc.

May 1996 – Present

My role is to provide strategic marketing guidance to clients to ensure their objectives are attainable, remain in focus and the communications solutions work.

My expertise is in how to realign goals-oriented brands, products, services or businesses to customer values to build loyalty, frequency and continuity.

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5 things I learned at the CMA National Convention 2013

  1. Failure is just one step back from success
  2. Bad habits feel good until good habits feel better
  3. Strange is the new normal
  4. There is such a thing as the “Accidental Entrepreneur”
  5. One idea shared is one idea squared

 

I also learned that Canadians love Sillicons. This promo drew 25% of show traffic to the Hydrogen booth and gave us a great opportunity to engage with serious people over some serious fun. Thank you CMA & The Art of Marketing for giving me that net takeaway.

Written By   Jon|In the News|Comments Off on 5 things I learned at the CMA National Convention 2013
Written By   Jon|In the News|Comments Off on 5 things I learned at the CMA National Convention 2013

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