May 1996 – Present
My role is to provide strategic marketing guidance to clients to ensure their objectives are attainable, remain in focus and the communications solutions work.
My expertise is in how to realign goals-oriented brands, products, services or businesses to customer values to build loyalty, frequency and continuity.
You have your product and your partners in place and core of customers that value what you offer who maintain your cash fl ow and profitability. Opportunities beckon in other markets, providing chance to duplicate your success. You scope out thepotential and speak to a few people. The board is supportive, you give it your best shot and in a few months you are seeing a sizeable return on your investment. If only it were that simple. For more see: Traverse Marketing
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